It is the next project from Dan Larimer, based on the same Proof of Stake concept we have in Steem and in BTS. Dubbed "The Ethereum Killer" for being able to handle the transaction load that bogs down Ethereum, so will be the future home of smart Dapps who don't want to mess with the issues Cryptokitties had with their big uptick in sales with Ethereum network issues and gas fees.

In short, hopefully it's an asset that costs $7 today and will be worth 500+ in a couple years.