TopicShare.io - Online Marketing Done Right - (Dapp Review)
INTRODUCTION
The blockchain is like a technological epidemic, leaving astounding effects on everything it touches, we've seen numerous application of the blockchain technology in countless niches and industries around us, even the marketing industry is not spared from this. And this post is about how a revolution/epidermic has begun to benefit everyone in the marketing industry.
Traditionally, marketing is simply the selling of goods and services by a body to a consumer. Modern marketing began in 1950's when TV's and radio stations took over the print media i.e newspapers and billboards. It wasn't so long after that the internet came in to existence providing tools that yielded results that were far above what the traditional and modern systems had ever seen. The internet became a go-to for everyone who had access to it. Subsequently, as internet became more mainstream, it proved more capability of providing highly effective tools in marketing including researching, analysing and driving of traffic leading to sales of products to consumers.
Over time, internet marketing gradually became the face of marketing, a broad term that basically describes employing specific marketing protocols/ads based on the tools supplied by the internet, which also requires paying for and relying on those protocols/ads to generate leads that could be converted to sales, meanwhile, a lot of times this results into generating leads that are inorganic and mostly wastes time and revenue before the right audience is reached.
These days, there are millions of marketers around the world, employing various online marketing tools, techniques and experiences as they go and it is getting increasingly difficult by the day to become an established marketer, the competition is real especially if one is new to the business. More so, every starting business needs to market their product and services so as to reach the right audience and make sales, and sometimes this might be costly.
APPLICATION
TopicShare.io has revolutionalised this system by applying blockchain technology to making marketing more organic and profitable for everyone. TopicShare.io have been able to create an automated decentralized system for the business-owners/creators to reach their intended audience more organically, harnessing the power of social media by incentivizing people - posters - to share their ads to their social media channels. Posters who share these ads to their social media channels earn themselves rewards in Ethereum, while the creators benefit from reaching a wide organic audience, a situation where everybody wins. TopicShare.io is an organic blockchain marketing dApp for everyone.
How is this useful?
Topicshare.io enables a decentralized and simple way for people to advertise or spread messages in an organic way. Imagine that you just released a new product and you want others to spread word about your product. Rather than paying for an ad, you can harness the power of social media community to share your product via their networks. For their efforts, you can reward them automatically, using this campaign system. source
Through this simplified technique, not only people who have a large following can make more ethereum, those who have only a little circle in their social channels can as well, and I will tell you how. Imagine I'm in control of a Kim Kardashian twitter account and I can assure you of generating nothing less than ten million leads if you offered me 10,000 steem, then,boom, business is done, I make one or two tweets with my face on the cover and you have the entire New York at your door step. But not everyone is a Kardashian, if you have 300 loyal followers on your social media channel, who could have a chance at converting your ads to sales, because they actually follow you because you've built a relationship with them enough to trust your content, then this is for you too.
REQUIREMENT
- Firstly you need an ethereum wallet
- You also need to have metamask installed
- Go to www.topicshare.io
If you are a product owner or have a service you want to render, all you need to do is open your metamask add-on on the Topicshare.io homepage, connect your account and choose the option to create campaign, this will drop down options for you to fill a form, such as the total amount you want to spend for the ad, the minimum amount of followers required before a user can participate and each reward per share. It's really as simple as that. Then sit back and watch people pounce on their share of rewards as they share your post throughout their social media accounts.
Furthermore, if you are a poster, you will also need to fulfil the above requirements. After connecting your metamask account, there is a menu button at the top left angle of the topicshare.io homepage, when clicked a dropdown with the option to claim rewards pops up, when you click this, it takes you to the page where campaigns have been created, you will see different campaigns with their requirements and rewards. All you have to do is choose one and make your tweet about it, submit the link of your tweet back in the space provided for verification. Verification can take few minutes, but once the tweet has been verified, you get paid your share of rewards in Ether. Awesome!
PROS
- This could be a very lucrative way to monetize social media presence by incentivizing users with a large number of following for advertisement purposes.
- It also helps product owners manage their spending on traditional advertising methods with potential of generating more leads and eventual sales.
- It also helps in driving organic leads
CONS
- This system is mostly attractive to only users who have a large amount of following on their social media channel.
- The minimum payment required to run a campaign is 1 Ether, some people might not be able to afford that all at once, depending on the size of their business.
CONCLUSION
Though the TopicShare.io is still in beta version, I'm very positive about the potential successful launch of the final system, ranking as number 711 on the State of Dapps list of social dapps and built on the Etherium blockchain, TopicShare.io is totally here to stay.
I give them a 3 of 5 stars for now.
All images are from www.topicshare.io
Thank you for reading.
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Disclaimer
This is not a financial advice, do well to DYOR.
Posted from my blog with SteemPress : http://steemhosting.com/kilimanjaro/topicshare-io-online-marketing-done-right-dapp-review/
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