Hi @barrydutton, I'm actually quite familiar with this initiative by @d3nv3r but I've got mixed feelings about it, as I've mentioned in a few of his posts. Sometimes poking people outside of Steemit is like beating a rock with a twig. I've got friends, family, and associates who won't even give it a try for various reasons: too big a learning curve, unwilling to accept digital currency as a real thing, building yet another community and following. I've tried actively recruiting but I've stopped. The only way they're going to see how valuable Steemit is, is when I post my blogs and they see I'm actually earning...and yet they still don't come. That all being said - I absolutely encourage you to try BUT focus on your content, comments and curation. Let the rest of the world weep with regret when they could have been early adopters but rejected the chance.