I strongly believe that these kind of projects is what Steem needs to bring more people on board. I think the potential is enormous and it will reform the whole aspect of the chain. For me the blog platform in itself has huge flaws and only a couple of people persist/survive/succeed here. It is incredibly hard. Projects like @steemmonsters, show that there is so much more going on underneath the surface of this chain. Lots of people are working on this, people are excited, I hear almost nothing negative about the Monsters, so this is what a social blockchain should be like. Personally I would have probably left this place weren't it for projects like this popping up. It is showing what is possible on this chain and in a very simple way. Communities is where it is at and #steemmonsters is the strongest one yet, this is going to make Steem great (again). Amen :)