I don't see why you have to apologize. Exploring other ideas is fine and, using that exploration to help your loved platform is also good for both sides.

Synereo is not for beginners. Their spot is creepy and it's focused only on the people that want to be "decentralized" - while this concept is popular here but not the ONLY one.

Yours is the real threat. It could be a big enemy for steemit, but that's GOOD in my point of view. They could both be up and competition is always good. Twitter, Facebook and Reddit are up at the same time and nobody blames you if you use them all.

Just take that concept into using Steemit, Yours and so on but with... profit! (instead of the other socials x) )