Well, those people have been building their following for a year. It is a little outrageous to expect to join the platform and make thousands on your first post.
We have to solve problems one by one and this kind of abuse which abdullar just wrote about is not cool at all. Everyone can use their power for their own good, but there must be at least some kind of limit, and it was clearly crossed. As for the people who are blogging about things their love (without abusing and decreasing quality for quantity) and getting some upvotes from others who follow them - I don't see a big problem. In contrary, this is how the platfrom should work.