One  of  the  biggest  problems  with  marketers  who  attempt  to  market  on   social networks is that they are too hung-ho to make money. They end up spamming  their  followers  to  death,  and soon  they  are  either  ignored  or  even banned. 

It’s very  important that you use social networks as they were intended if you  want  to  make  the  most  of  your  efforts. This  way,  you  don’t  have  to  worry  as  much  about  potentially  being  banned,  and  you  will  also  have happier followers! 

Socialize

The most important thing you should do is to spend time socializing. This should  be  obvious,  but  too  many  social  marketers  skip  this  vital  component.  I  know  it  takes  a  bit  of  time  to  socialize,  but  people  aren’t  likely  to  pay attention  to  you and  your  sales  messages  if  they  don’t  know  you.  You  need to make sure you socialize with your followers, because this will help them respond to your marketing. 

Think  about  product  recommendations.  Who  would  you  trust  more  to  recommend a product? If you wanted to buy a new television, would you  trust  a  salesperson  you  didn’t  know who  was  getting  a  commission  for recommending  a  TV  to  you,  or  would  you  trust  a  coworker  you  like  and talk to every day? 

More than likely you would trust the opinion of your coworker much more  than the salesperson, because you know that coworker fairly well and you  believe they have your best interests at heart. 

Although  you  can’t  hide  the  fact  that  the  products  you  recommend  will   pay  you  a  commission, people  will  still  be  much  more  likely  to  buy  what  you  recommend  if  they  trust  you.  You  can  earn their  trust  by  socializing  with  them,  letting  them  get  to  know  you,  only  recommending  quality  products  you  have  tested  yourself,  and  posting  useful  information  on  a   regular basis. 

 Post Useful Information 

One  very  important  thing  you  should  be  doing  is  posting  useful  and   interesting  information  on  a  regular  basis.  This  actually  has  two  major benefits. 

 1. It makes people like you, because people love getting free stuff. 

 2. It  establishes  you  as  an  expert,  because  it  proves  you  know  what  you’re talking about within your niche. 

 If  you  have  a  blog,  one  thing  you  can  do  is  create  helpful  posts  on  your  blog and then post an update to all of your social network profiles telling  people  about  those  posts.  You  can’t  post  a  lot  of  information  on  the  networks themselves, but they work very well for publicizing blog posts. 

You  can  also  create  useful  free  reports  and give  them  away  to  your  followers.  If  you  require  them  to  opt-in  to  get  the  report,  you  can  grow  your email list. Just be aware that some people will be unhappy with being  forced  to  opt-in  to  get  the  report.  Don’t  let  that  stop  you  from  building  your  list,  though!  You  should  just  be  prepared  for  a  few  rude  comments  now and then :) 

This  will  benefit  you  greatly,  because  you  will  establish  yourself  as  an expert in your niche. Most people don’t have the confidence to write blog  posts and reports, and by doing so, you will make people believe that you really know your stuff. As long as your information is accurate and useful,  you will build your reputation. 

 The final and most important tip I want to leave you is this: Just be yourself. 

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