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RE: My introductory experiences of Zappl; The good - The bad and the Case for Mini-Blogging with Smart Media Tokens (ShortSTEEM)
That would be a massive UX upgrade and a massive selling point - The all-in-one Social media account that pays you.
I mean that's the point of this whole thing, to be an actual alternative to all the big social media sites. And with the rewards there is an incentive to make good content and interact in a positive way for everyone :)
And I think this has massive potential if applied correctly.