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RE: IMPROVING POST PROMOTION: Move 'promoted' posts to a vertical sidebar - so that they get more views.
Great, thanks - i'm glad we are on the same wavelength here ;)
there are several ways the ads could be integrated, from a sidebar through to being inserted into the main list of posts at key points. I prefer the sidebar route as it is clear then that you are viewing promoted posts, plus they could be 'fixed' in the window and will not vanish as the page is scrolled.
I agree completely. I don't want them to clog the regular feeds, or have them look like a normal post. If they are in the sidebar, they become "invisible" and bearable enough, it's not a too steep price to pay to make the platform attractive to advertisers, IMO.
i think the site is financially powerful enough to operate without external advertisers though, which is i imagine part of why they put the promoted posts on their own page - since the site is going through a 'proof of concept' phase, they maybe wanted to show the site can prosper even without serious paid adverts.
from my perspective, i am just thinking currently of how to get more eyeballs on my posts and it was claimed that promoting the post is a way to do that - but so far, as somewhat expected, it has not really been very effective. i'm not sure how long the promotion even lasts!