one other thing I should have mentioned, that is quite relevant - I did not take into account that amount of work involved in implementing any of the changes.

As someone who is constantly on the receiving end of suggestions to just put that there I know how frustrating some of the suggestions can be.

So please take anything i say with a grain of salt, and if it will take a bunch of effort, or you disagree with it, feel free to ignore my suggestions.

I won't be offended, honest.

As for this change - I think it works better. there is greater contrast now so the words stand out more. Otherwise the background tends to look a little 'dirty'.

I can't think of a better way to describe it.

As for the reflection - keep in mind this is a logo, not a photograph. It does not have to mimic real life. It's art, so place the components in such a way that the convey the message most effectively and / or are most pleasing to the eye.

Again, just my 2 cents worth. ;-)