If we want steemit to survive post steemit 2.0 then the top 1% are going to need to begin curating content. Even if they do it with bots that use some kind of logical system it would go a long way.

But why would they do this? It doesn't benefit them!

That's untrue because ultimately if the steem currency goes up in value they stand to earn a hell of a lot more than if they continue getting more coins that are not worth very much.

Think about how rich you would be if you have a few million steem coins and the shit goes to 100 bucks each.