Exactly. But how easily I've been able to get to 900 upvotes on reddit in only a few months, suggests to me that this is a very easy way to get coverage for ideas. Reddit supplies the correct market audience for us with a quick search and look at current viewers and then we just link the content that so happens to involve a mentioning of Steem, Steemit or related outreaching channels/logos.

-I've already had quite a few people ask me specifically what "steamit" is and be interested in the answer I gave them.