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I think though that bots aren't exactly advertising. That's the closest model people can come up with to say "it's like this," but close isn't synonymous. It varies from advertising in that there is an expectation that you will just about break even on your spend. I don't think anyone would use bots for true advertising since unlike real advertising there is no guarantee the bots will get you more exposure, where advertisers due produce stats showing readership and suggesting likely returns.

where advertisers due produce stats showing readership and suggesting likely returns.

This is the blockchain, the operators keep saying it is all transparent so, they should be able to provide analysis and projection to users before they spend.

I think the closest to this now is the "last round" details listing on sbt. But 'past performance does not determine future results" has never been more true.

... I wonder how many people would advertise in papers/mags if they had to bid on the ad results and another bidder could at the last second cause everyone to flip from green to red.

ever wondered who those last bidders are?

I figured they're people who send bids from their wallets instead of sbt, so don't see what amount is left to bid. Or they don't mind paying for more exposure, when they could spread out the same SBD and at least be breaking even for the same payouts.

What if it is organised that way? I am not saying it is but, it has the potential to be.

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