What a fun topic! I work in TV production. One of the clever things producers who open their own companies do is have a catchy name for their production company. I don't have a production company but I always knew that, if that opportunity ever happened, I'd use a play on my last name. I kinda loved the idea of a title card saying Piece of Schmidt Productions. :) But, for Steemit, I didn't go with that idea. Instead I chose the other name I've always wanted to use for a production company, @schmidthappens.