It is of utmost importance that we start the work of marketing and bringing the next wave of people in. I like your ideas and I totally agree that we have to smart in doing so. Vagueness won't do it. We have to be specific.

By the way, I love that video, we should make a LOT of such videos. Giving it a humour spin is a brilliant idea in my opinion as people react to comedy more than anything else. Well maybe suspense too, but you get my point! :)