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RE: Why Steemit should revert the lifespan of a story from 12 hours to 24 hours: Because of the TIME ZONES !!
I will say, I thought the 12 hour cycle would be a benefit when I first heard about it, but now that it's been in place for a couple of weeks I think I would rather wait longer for the initial payout. I don't make a bunch of money anyway, but this is certainly a valid case for exposure (which is hard enough to get as it is).