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RE: Steemit Referral Program and Incentives.
The piece about making currency from selling steem is the piece I was missing.
I can explain the benefits of buying crypto currencies as another form of storage for wealth. I just needed an easy way to explain how the founders are making currency from the platform.
The points are printed at a set and specific rate every day and then go into a 'rewards pool' that is distributed among authors and curators. For example 100 new Steem points are created on Christmas by the Steem blockchain and are then paid to Bob, Josie and Susanne. If they know Bitcoin, it's a lot like how bitcoin are created by Bitcoin to pay miners.