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RE: Steemit Referral Program and Incentives.
The points are printed at a set and specific rate every day and then go into a 'rewards pool' that is distributed among authors and curators. For example 100 new Steem points are created on Christmas by the Steem blockchain and are then paid to Bob, Josie and Susanne. If they know Bitcoin, it's a lot like how bitcoin are created by Bitcoin to pay miners.