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RE: Get Paid Not Pwned - the Power of Slogans.
Gab.ai uses "Speak Freely", and very successfully. But, their spectacular growth has come from Twitter refugees - most especially from the alt-right (broadly defined.)
Accordingly, Steemit would benefit hugely if there were a "Trust and Safety" crackdown on Medium.com. Voat has come back form the semi-dead due to Reddit banning Pizzagate.
I guess the big problem with coming up with a slogan is that Steemit means different things to different people.
For some it is a place to write content and get paid for it. for them it is the rewards for invested effort and talent that attracts them.
For others is a place for them to spout whatever vitriol they like knowing that they won't be censored. for them it is the lack of censorship that attracts them.
For another group Steemit is about the whole emerging crypto world and that's what attracts them.
And then you have those who just want a place where they can connect with people without having advertising blasted at them constantly.
How to sum up all of those interests in a single slogan?
For me, I'm less concerned about censorship because I'm unlikely to be censored. I can make an argument, convey concepts, debate a topic without using foul language or making personal attacks. So this is not the reason I came to Steemit.
I'm more interested in the idea that I can be rewarded for my time and talent. And that I can connect with other creative people. So I'm more likely to lean towards a slogan that sell the idea that my time and talent has value, and I can be rewarded for that.
So maybe the first step is to segment the target audience(s) and come up with a slogan for each segment.
Any thoughts on that idea?
Well...I think having more than one slogan would be too complicated, or show a lack of focus. Gab.ai hit the spot with "Speak Freely," as they're aiming themselves at folks who are reankled by Twitter's crackdowns. Therein, Twitter and Jack Dorsey are lolcows. That's why an abstract slogan works for Gab.
A similar slogan for Steemit is a real toughie, at least for me. Someone else suggested, "Penny for your Thoughts": it's shrewd because it doesn't inflate people's hopes. A related slogan would be "Get When You Give," but that sounds like a slogan for a non-profit....
hehe Penny for your thoughts was me :-)
As you say with 'Speak freely' they are targets in single segment - disgruntled users.
I think (hope) Steemit should be more than just a place for disgruntled users to go.
Hence the desire to get as large a cross section of society as we can. The more diverse our users, when we come out of beta, the greater the chance the platform will take off.
Some of the questions around things like crypto and censorship wold be - Do users need to know that before they are attracted here? Or is it something they find out once their interest has been aroused?
If so, then the slogan should be aimed at arousing interest. The benefits of the platform - like no censorship, would then be explained in marketing material.
Aw jeez; sorry I forgot it was you! Me and my damn memory...
Those ideas of your do sing...but the trouble with the first two is: they connote...something like 4Chan's /b, if you get my drift. "Where boobies?": that kind of thing.
The third doesn't have that drawback. Maybe play around with it a little? "Dream huge, write large, Steem on"?
Grr... I can't post a comment more than 6 deep.
Bugger.
So @nxtblg this is in reply to your comment.
hehe no worries :-)
I haven't been on 4Chan so I don't really know about the /b thing meaning boobies.
I think the last one has merit in that it can be altered slightly for different audiences, while still retaining the same mantra.
e.g.
Dream it, write it, Steemit
See it, photograph it, Steemit
Think it, build it, Steemit
Want it, buy it, Steemit
Have it, free it, Steemit
Like it, vote it, Steemit
Find it, film it, Steemit
Create it, share it, Steemit
How's that?
This is my favourite! I think this is probably the closest to what you would see on a professional tagline for an advert. The only thing that is missing some sort of reference to earning or rewards.
Good idea and I think in keeping with that logic it might be best to start with the getting paid angle as it is the common motivator that unites all communities. We just have to be careful not to make people expect to get rich on their first post etc.
How about a double tag line. Something like -
Dream it, write it, Steemit
Real content, real people, real money
So the first line would be in a larger font and the second line would be in a smaller font, maybe italics...
Great ideas:)