>It is possible we are "using" the platform in the wrong way, as "consumers" of content - due to the platform being in an early stage with not so much content.
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The pages are filled with content, since new posts can be made every 5m times approx. 30.000 users means there is an abundance in content.
A solution to this problem would be if every new user had to read the rules and get to know the site better before making that 1st post. Instead they bump on the site, see those trending posts with XXX amounts of $, Sign-Up and try hard to post as much as they can in the hope that one of their 100+ posts will earn them "XXX amounts of $", when they achieve that, than they will actually look in to it how to get that money out and in the process learn what is this whole platform all about and maybe it's rules, but than it will be too late.