There is going to be a certain amount of attrition as people show up, throw crap at the wall to see if it sticks, find no one likes their poorly conceived drool here any better than the last place, they don't get rich and they leave. Those who are adding substantive content are either here for payout, or building an audience, or ideally, both. Those are the ones we want to keep. They will make the platform stronger and recruit new users.