Search engine optimization (SEO) refers to practices aimed at improving your website's position in search engine results. This is crucial because higher rankings typically lead to more web traffic, generating new business contacts. Current SEO practices require keywords and content to match specific criteria, meaning you can't just fill a page with keywords. The page title and description also play a significant role. To optimize effectively, each keyword needs its own page to drive traffic back to your site. For a detailed SEO strategy, consider reaching out to custom SEO services to ensure your site meets these requirements and attracts the right audience. Effective SEO requires continuous monitoring and adjustments to stay ahead of competitors.