[Announcement] Steem Marketing Trust (@marketing-trust)
What is the @marketing-trust?!
The @marketing-trust is an initiative to gather capital for a paid advertising campaign after Steemit launches communities.
Why?
The goal of the @marketing-trust is to open up another recruitment line of effort. Steem has up to this point primarily grown through referrals and general crypto interest. In order to recruit new members outside of the already explored channels, paid advertising will be used to target established forums, communities and groups. The ultimate goal being to bring entire subReddits or forums onto the Steam blockchain instead of one or two members at a time.
Guiding Principles:
- The @marketing-trust account is dedicated to the promotion of the Steem blockchain. 100% of rewards go to the fund.
- All liquid rewards from this post are going to the @marketing-trust account where I will post daily updates and weekly summaries of activities. Follow that account and vote whenever you can to support capital generation for our marketing campaign. No % of reward goes to myself or anyone else (outside of the SP from this initial post), it all goes towards marketing for the benefit of Steem.
- As long as the SBD peg is above $1.05, @marketing-trust will take 50-50% reward split and sell SBD for Steem to help support the peg and maximize capital gathered. If SBD drops below $0.95 then any liquid STEEM will be used to purchase SBD. The intent here is to help buffer the peg while maximizing the capital available for ad buys.
- Accountability will be maintained through the Steem blockchain. All withdraws and ad buys will be reported on the @marketing-trust account (most likely executed on a weekly basis and reported in weekly summaries).
- The @marketing-trust account will remain powered down to (Goal: < 100 SP) and will not be used for voting.
- How do we choose how the trust gets deployed? Through your votes (once communities go live, but maybe even sooner if we raise > $1,000 in capital). This is a decentralized platform, I'm not going to try to do more than guide!
- Capital deployment will begin with the launch of Steemit communities (Q3 of 2017 according to Steemit Roadmap) targeting established communities on other platforms (Reddit, Facebook, sponsorship of podcasts/youTube videos/Wall Street Journal) to try and draw them to Steem. Imagine a Steemit ad on this page:
or in a major publication:
Thank you @acidsun for the marketing images!
Please leave your feedback and comments below. I've developed the plan over the past month based on my observations and research. I'm open to suggestions, guidance, criticism, and let me know if you would like to become an advisory to the project. Reach me on my Discord Server.
@marketing-trust verifying account control. Let's get the Steem Powered marketing going!
intrigued. is this the official steemit marketing campaign, or a channel to assist steemit in their efforts to expand ?
This is a effort to supplement the marketing campaign. Not associated with the official campaign. I appreciate the work the Steemit Marketing group has started but I that it will take the broader community to make Steem successful. This is my contribution to our triumph.
looking forward to support the campaign. followed. the road-map looks great, and I'd certainly suggest it's better to initially target a mass audience of crypto enthusiasts/bloggers with targeted ads rather than ads that will get blind clicks. and maybe incentives to folks who bring in multiple valid referrals could be a considered. all the best!
I agree that targeted adverts are the place to start. I was playing of the idea of sponsoring content creators with large following my delegating them SP for joining and then rewarding them with the SP permanently if they bring their following with them.
What's good about this; it doesn't take big $ to run facebook ad campaigns. Can spend as little as $5 a day and still reach thousands of people. Campaigns can be setup to target specific facebook group audiences too.
I'd be happy to assist creating one if that's an avenue that will be used.
That's is definitely part of the plan. I was looking to target specific Facebook groups that would transition well to Steem. Once we have some capital to work with, I will reach out through the @marketing-trust account to get help putting the campaign together.
What a wonderful idea truly organic growth of the platform, upped and re-steemed.