You are very right brother, your character and the way you relate with people generally will speak for your brand, at the same time you need to have a product that meets needs of your target market, in order for the brand to survive in the long term. An emphatic character will only gain attention of the target audience, but if the product doesn't create value in the lives of prospective buyers it won't perform well in the market..... In the case of steemit your products are your posts.