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RE: Why small ads on Steemit.com are a good thing
They have no intention of artificially boosting the price by burning some (read at least 50 million to have some effect on price) Steem. If the price explodes in the future it must be user/speculator driven. It would look scammy to outsiders and would probably hurt the reputation of Steem even more if they started using ad revenue to buy back and burn Steem.
Yes it's all about reputation, what if they distribute it to all user equally probably based on vested steem power. In steem form.
But that does not increase the price of steem and increases inequality even more, because high staked people get a lot more distributed if you base it on vested steem power.