Man thanks @simonjay, yes it did take a while. Much of it was in my head but it all needed to be thought through again and some amendments were needed and I am quite sure that there will be further amendments. The concepts have been discussed with @abit who has been more than generous with his time and there will be a follow-up post reflecting this. I am no techy but I am familiar with Social Media platforms. One of the really important things with media is this: media is NOT an income play, it is a value play. Impressing this upon people who are not market people is crucial!