How advertisements are created on Steemhost Part 2

Adding an advertisement:

Name: The first field is to easily identify the advertisement making it easy for both you and hosts to find. If your target audience, is in Bangladesh ... it is logical to write this in Bengali. Likewise if your target audience is English speaking, it makes sense to write it in English. This will allow Hosts whose language is typically the target language to understand the context of the advertisement. Possibly a rule of politeness would be to use two languages ... For instance: "Steemhost.com 廣告 '/ Advertising on Steemhost.com" if there is a potential for misinterpretation. I personally try to follow this convention when I reply to people who communicate in other languages. Since I try to use a translator as much as possible, I recognise that it rarely is able to interpret what I am saying. I have that problem when I speak to people in my native tongue English. Having two languages might reduce confusion. Also maybe in some future time, my posts will be a Rosetta Stone translating some forgotten language from my gibberish.

Banner URL: This is the link to the image that you will have as an image. The optimum size is 1024 X 90 px mainly because we resize the width to that dimension. While having it wider than 1024 is not a problem, having it less will reduce the quality of that image.

Landing Page URL: This is the location that people will land on when they click on the link. For instance with this illustration of an advertisement, it will land people on the previous post in this series. Too often people posting on steem do so because only because they want to make money. They forget that sometimes the message is more important than the earnings you might make. Often you might see an posting from @ned and he rejects any revenue for the post. While it might get resteemed, that posting may not be sufficiently viewed by people. Think how many of your own important posts are missed because your own followers did not care to view or resteem the post.
The Landing page URL is not limited to posts on steem. If you know a person who is interested in increasing traffic to their Youtube, Twitter, Twitch (etc) accounts ... you and I (and the rest of the hosts on steemhost) pay people to visit those pages...

** Ad Value - Click:** As a point of reference Facebook charges 0.25 USD (roughly 0.11 steem today). Currently we are working with a lowest limit of about 0.01 steem. This means that a visitor will receive roughly a 0.0033 reward (remember in steem power delegation). As the price of steem rises or falls the minimum suggested will also rise and fall. I can see though the sometimes a host will offer a "Golden Ticket" advertisement offering a high reward for a limited number of visitors. In fact in a few weeks I will announce a "Golden Ticket Advertisement" so keep your eyes open...

** Ad Value - View:** What I wrote about click value applies to view value as well. I think that Facebook charges just under 0.008 USD per view. While that is below our .01 steem price it is important that wise visitors will look for our advertisements and click on them. When I visit any website, I never actively look at the advertisements and I never click on them. When people become aware that periodically I will be offering "Golden Ticket Advertisements" ... I can imagine they will be looking for them. However there is an aspect of an advertisement life. Recently there was an election in Ontario, Canada. A wise host would have approached each of the political parties and sold them advertisements. However once the election was held, any balance on the account could have been treated as the "Golden Ticket". The value for the final click could have been made 10 steem (or whatever the residual was left in the account). I would be interested in entertaining any discussion about this in the comment section.

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