It seems like a clumsy and ill conceived attempt at doing something that could be a worthwhile test to find a way to make this truly scaleable, if only it were done properly.

Sometimes it feels like the BIGGEST problem is that we have a "social" platform created by a bunch of developers and blockchainiacs who have no idea what it takes to run a "social" site... trying to interact with a bunch of social bloggers and content creators who have no idea of the functional implementation required to make a platform like this work, in the functional sense of the word.