Writing a post is a little like driving; you can study the highway code (or read articles telling you how to write a post) for months, but nothing can prepare you for the real thing like getting behind the wheel and hitting the open road. Or something.

It’s often challenging to consistently publish valuable and engaging content. These 7 tips will help you get started.

#1. Nail that Title and Opening paragraph

Compelling titles and introductions make your readers want to read your post right away. Recent studies show that while 80% of people will read headline copy, only 20% will read the rest. This is the hidden importance of great titles, and why getting them right is so vital to a successful post.

#2. Address a specific audience

Good blog posts are targeted to a particular audience. So, before you start developing content, decide who you are selling to and what you are selling.

#3. Show, not tell

Don’t pat yourself on the back in your blog posts, bragging about what you know about your industry. Let your post visitors find the value themselves in the content you produce. The goal of your content is to build trust with your audience.

#4. Optimize your content for search

A great post follows basic search engine optimization (SEO) rules: the use of keyword optimized titles, a good keyword ratio and the use of your targeted keywords in the first and last sentence. Mastering SEO best practices will make your content more relevant to targeted search on Steemit.

#6. Ask for the action

You are writing for a reason - to connect with the readers and trigger an action. You should always end a post with something that moves the reader to perform a desired action; however, be very careful about using your blog posts to ask readers to buy things. That could backfire.

#7. Be useful and informative

You want to educate your reader. If your posts are useful and informative, you will receive a steady stream of repeat traffic. As you develop content, ask yourself “do I find this useful or informative? Will the reader find this useful or informative?” These two questions should always serve as your guide.

Conclusion

Great Authors consistently develop content for a specific audience. Those posts deliver valuable and informative content that’s optimized for search. The titles are catchy and the readers are compelled to perform a specific call-to-action after reading the content. If this isn’t your post, you have some work to do.

Thanks for your time :-)