I love this initiative of surpassinggoogle's. I love the somewhat awkward name, that it's inventor exemplifies the best of our community and technology and that his name is surpassinggoogle! It is precisely this kind of use that will take Steemit/Steem beyond google and if it takes a lifetime, that is what we should all be aiming for. The riches we need to strive for are freedom and love because it is in earnestly striving for those ideals that we will genuinely reach people in numbers that will boggle everybody :)