I see partially what you are saying but what if it does add to the community. Let’s say the participant needs to make their own post of a particular type and then just add the url link in the contest comments. That way they add content and not just a comment with their entry. And the winner would be paid a specific amount of sbd not based on what the post generates. Yes it may not help whomever is holding the contest but it could help the winner and possibly encourage more original content posting.