I read about this a week or so ago, but it's a really big deal and super exciting. No one really uses Facebook or Reddit aside from promotion, so for the Steem blockchain to be used in commercial applications is incredibly exciting and great for all of us.

Bob's Repair is making a genius move I think. If it's successful then they'll be a trendsetter in their industry and the exposure will generate more business, if it doesn't implement so well, they've still put themselves out in the global spotlight as a company willing to use emerging technologies.

Considering companies have driven their stock price through the roof merely by putting 'blockchain' in their company name, Bob's Repair has gone about this really intelligently.