I think it´s very important to get young people on the blockchain and with STEEM introduce them to the bigger picture and values of blockchain technology, e.g. decentralization, earning potential through your passion etc.
I´m not so attached to Steemit itself, since it may become obsolete with better and SMT-powered Apps on the STEEM blockchain. For me, everything that helps to grow the STEEM blockchain is helpful, and for now its Steemit (which may change in the near future)