" ... you have to hunt for the information and really it should be easy access - so everyone know's why they should vote for a witness.

So much this.

" ... we should choose to vote for the accounts we find engaging, post regularly and contribute to the community ... "

And this.

A witness is far more likely to get my vote because they are involved with the community and are approachable. I know many of them are really busy, but there's no reason every single Witness can't take a few minutes or an hour out of any given week to update the community on their projects, answer questions and concerns, etc. Sure, it's not a requirement, nor should it be. They're just far more likely to get and keep my vote because of it.