Yes, opting for Love and Unity is the way to go, but sometimes we might become a bit reactive and unaccepting toward people who are still clinging to their ego consciousness. By strictly saying "we don't want that here" we are basically exercising unacceptance and power play on a higher level. We don't need to change others, but again, only balance ourselves. When somebody really displays rude behavior in their post, for example, then those writing "do-gooder comments" and complaining about that unruly behavior are actually the ones who amplify the power of the negativity spread by giving the poster exactly that attention they wanted. If nobody commented the "rude poster" would quickly become bored, so I believe. Too quickly we take things personally.