China's internet is very secluded from the rest of the world and the country is rapidly developing (in some draconian ways) They have a great advantage against STEEM thanks to the existing user base. But coming from China, I do't think it will be as decentralized and censorship resistant as STEEM.

The UI/UX is excellent for a younger audience and APPICs will have to work really hard if it ever wants to be a thing. At least Hunters will earn some tokens from Reviewhunt :-)