Read here : Steemcoin is the virtual coin that can improve steemit and help minnows to grow , now we are just distributing coins, the 10 moderators will decide how to make the coin valuable. If you are interested write a post about it and add a new idea and I will discuss with the moderator and if we like the idea we will accept you as a moderator, don't forget to add the tag #steemcoin. We are just starting the idea, we will always improve and add new idea to the project.