News - How to go Viral online as Wal-Mart (in a bad way)
How to go Viral online as Wal-Mart
- Setup vendors to be able to post descriptions of their products on your website.
- Fail to properly review, audit and blacklist content that would be a PR nightmare in these product descriptions.
- Allow vendor to post "racial" slur. (Personally I think there is only one race, human.)
Go Viral!!!
[see image below]
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Warning this vendor has a racial slur on the image below
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Wal-mart is claiming this incident is due to a vendor posting this description and says they have pulled everything from the vendor pending investigation.
shakes my head
Really? PC Police Wal-Mart... messed up this bad.... bit hard to comprehend...
Walmart is so big that this will be forgotten before the back to school season.
And Walmart will probably forget the business lessons from this as well unfortunately.
love it!
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