Agreed that investors will look at the governance of Steem. If I had millions to invest, I would first see if I could sway that in my favor. At the very least, I would have discussion with a few of the big whales. I would not invest where there was great risk of the platform going bust due to poor management. If I were a smart investor, I would realize the worth of this blockchain is not in the oligarchs who run it, but in the minnows... the normal everyday folk. Without them, the oligarchs' investments become worthless. I would want to ensure the oligarchs realize that and focus on them instead of themselves.

• If I felt comfortable enough, I would invest mainly for the potential of the "big boys" coming to play. I'm talking about the major corporations of the world, like Proctor & Gamble. It will be interesting to watch when they decide to test the water of Steem by dipping their big toe in the pool. It's not a matter of if, but when...

For instance, I recently ran across this article
Proctor & Gamble spent $7.1 billion in 2017 for advertising.

[They] ... cut digital advertising spend by $200 million last year based on viewership data provided by tech and media companies that showed its ads were not reaching its target audience effectively.

Could they reach their target market more easily here on Steemit? Maybe...

• If they used just a small portion of that budget, they could create a marketing dream come true here on Steemit. They could create a community of users of their products (anyone who washes things or uses toilet paper... Here's a list of their brands). Then pass on coupons, run promotions, reward testimonials, ... They will have a whole team of marketing experts studying how best to do this. Contests would be a good way for them to create buzz about a new product.

They would probably put their IT guys to work setting up a method for them to mine data from the blockchain. Someone mentions a new baby, voila, a P&G upvote to get your attention and comment with a link to printable coupons for Pampers. Personalized, of course, with your special code, so the marketers can see when and if you use the coupons.

• They probably would be interested in the governance of the blockchain. They want eyeballs. They want Return on Investment. It's all a numbers game to them. If they saw too many red flags, they would wait until a competitor got their ducks in a row and end up focusing there. Example of a red flag that would turn off the big advertisers is the poor signup process. In this day and age of instant everything, having to wait weeks if not months for registration is ridiculous.

You have brought up an interesting topic and I look forward to the discussion...