Thankyou! It's true that many people don't engage with social networks much unless video is involved - so video certainly is a powerful tool. That said though, I'm not sure how valuable people are to a community if they are only passively consuming video - the more the merrier though!
Having promoted my own social network on Facebook and elsewhere (with no budget) for a fair while before Steemit existed, I know how challenging it is to get people's attention and inspire them to experiment with other options. Even with the incentive that they will get paid, many people never leave Facebook. This may partially be because so many of the accounts there aren't from real people and are actually created by marketers or social engineers.

The slow signup process is the main issue I am attempting to tackle by @steempassport - Unfortunately, we are limited by the inability to re-delegate steem currently and haven't had any signs that anyone is inspired to even work on this issue yet. There are other options available for solving the issue of creating free accounts, but none are straight forward - I will explore them all though!