The problem atm is the lack of interest by most society in the crypto space... the bubble bursted and the price dropped, people will look at the drop of price and think "it's going to 0" and won't want to come... Imo the cost-benefit of doing a paid promotion atm is not good enough, we should try to promote steem to our friends and family but we should leave the advertisement campaigns for after the reversal of the market, when the interest starts to pick up, early in the bull market...

Regardless of my opinion, I did not know we could get paid by utopian for running add campaigns... Need to check on that for when the bull market restarts, a few google ads and facebook ads and we would get a massive surge in new users!