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RE: New Steem? Old Steem?
Yep, from a marketing standpoint newsteem works, but it has to be remembered that it will work for some, but not others in the same way that McDonald's advertising or marketing an Audi won't attract all viewers.
True. Marketing always has a target audience. Or it should have if it's well done.
But how do you market Steem, which becomes a conglomerate of communities, some of them having nothing in common with each other, where steemit.com is not the center of the ecosystem, as many still expect?
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Ah.. that is what decentralization means - communities have to market themselves for their particular target audience. It is the only way there can be sensitivity in the marketing message. A gaming app marketing approach is less likely to work for a wine connoisseur community.
Will individual communities be able to carry out the task of marketing themselves? Until now we haven't been very successful marketing Steem as a whole.
I do agree with this approach at the community level, by the way.
Steem as a whole should still be marketed to developers and investors.
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WEll, this is how startups have been doing it for years. The problem on Steem is that they generally look to earn from the pool, not from creating compelling experiences that attract investment.
Maybe SPS will change the way some owners/developers report on this matter.
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