THIS!

Disappointment on first impression is the worst thing we can do for growth.

I remember demotruk, when I first started, you upvoted and it was very encouraging then (and even now). New users are very skeptical... they will -- and from my own experience -- leave the platform whenever their expectations isn't met.

The best thing to do, of course, is not have any expectations at all. But alas, the world isn't wired that way. Everyone wishes for something, for their own selfish reasons, and if they can trust the platform to meet their expectations - they bring everyone else to this platform.

I have already told my friend about Steem (without creating any major expectation) that this is a platform worth checking out. I don't know what goes inside his head...

But I am very sure he and everyone else come here, invest time, to meet their expectation - of either rewards, fame, or respect.