RE: MARKETING STEEM # 2 : Steem PR : researching Crypto News Sites
I didn't find time to respond to your previous post, but I'll sneak some thoughts in here. I guess my position is somewhat nuanced. I agree with the sentiments here from @chriddi and here from @danmaruschak. Bringing people in just to have most of them turn around and leave might not be very fruitful. In fact, it might make growth harder since those people may be less likely to come back later. But, I do agree that PR could be helpful.
To me, there are different aspects of promotion to consider. Authors should promote their own blogs (and promoting a blog is more than just dropping a link on Twitter). Community leaders should promote their communities, and general Steem promotion should be targeted at an audience of developers and entrepreneurs. I think that targeting generalized Steem promotion towards an audience of possible bloggers and crypto traders would be less effective, and it might be counterproductive.
I agree with this in your reply to @danmaruschak:
Unfortunately that risk of the initial bad experience has been the case on Steem for as long as I can remember.
But, that means that we already have plenty of evidence of what happens to new social media arrivals when a high percentage of rewards is captured by value-free content. And it's not just here. On the rare occasions when I venture to glance at our breakaway sibling chains, it's mostly just the same content by the same people I was seeing 5 years ago.
Right now (IMO), what we need here are not more authors competing for the SC01/SC02 vote. What we need first are the developers and entrepreneurs who will create the ecosystem that will keep people's attention here. So my strong opinion is that right now efforts at promoting the blockchain should be targeted at that audience - the builders. (If we build it, they will come? 😉). Maybe it would be worth broadening your list to Open Source and Entrepreneurial publications(?), although I can't say that I have any good examples in mind at the moment.
If you know of any reputably sites that you read regularly please do put the details in a comment below.
The ones in my RSS reader are CoinTelegraph and CoinDesk, and you already have those.
The other one that I check regularly is Yahoo! finance. Scrolling through my feed there, most of the stuff comes from CoinDesk, though. So, maybe you've got that covered.
Thank you for this reply. You make some very good points.
I would agree targeting developers - particularly from the Open Source community - would be a very strong play.
Steem has traditionally served as a very useful 'incubation platform' for a variety of projects (which sadly have now departed).
We need somehow to offer a 'Field of Dreams' package for developers and entrepreneurs.
We have a community for testing, and can offer financial support at various levels. Straight up community voting support is the easiest, but there are possibilities with the DAO and maybe the DIP if that is still available.
I wonder what the best places are to reach that open source developer / entrepreneur community? I have never really investigated that area.