I think the dlive saw the opportunity to push their agenda using the dispute many users have on the issue of the distribution of the steem from the reward pool. Their major grievance, from the post they put up, is that power is centralise in the hands of a few. But from recent develop it shows that their actions are actually selfish and premeditated.
Like I have said several times, we as humans are narcissistic but we do know the importance and benefit of being in a community of people with like minds, and many like the Dlive company have exploited this to their advantage. However this has lead to a backlash as many have seen their true intention. My take is that they might stay and push this move to a later time, but the damage has been done.
I think steem inc should put more clauses to discourage this from happening again. Yes rules and regulations have their loopholes but they serve as a necessary measure for unscrupulous individuals who would want to take advantage of other, or a community in this situation.