Personally it's exciting to me because it expands the potential use cases for Steem. Even though a huge amount of them will likely fail, the Ethereum comparison is valid where just the fact that lots of people will TRY to make something should have a positive impact on the price, and if only a few succeed it should again, just make all this a lot more useful.

I think beyond the price, something that a lot of cryptos are failing on is real world, working, utility. While not perfect, we have that here, and this pushes us even further in the right direction.