How To Market Steem + Another Shoutout To @coingecko
Coingecko is a cryptocurrency market information aggregator site. I highly recommend using them instead of Coinmarketcap to get your fix of price action information! Why? Because in October 2018, they bought three BTC or $18,000 worth of STEEM and powered it up - not for the purpose of drawing STEEM from the pool but to advertise their services and their brand.
What @coingecko did by setting up an account and using some of their marketing budget to buy STEEM and power it up, is to fulfill value proposition of STEEM as outlined in the Steem whitepaper. Like any social media business, Steem is also about the attention economy. Not only has @coingecko given value to our beloved tokens, but it has also been a model Steemian. They have published useful cryptocurrency market information drawing even more attention to Steem and they have also leveraged their SP to run contests where the prize is delegation.
Businesses in the crypto space are a prime example of who Steem should be marketed to. Literally every single Steemian is in crypto. Most also have stake in other projects and follow crypto news regularly. There are tens of thousands of daily active Steemians who are a perfectly targeted audience for any and all crypto businesses, be it a news aggregator such as @coingecko or, let's say, a hardware wallet manufacturer such as Ledger. @pennsif recently wrote a piece about marketing Steem making a good point in that because our resources are limited, we should carefully target our marketing efforts. He mentioned various groups who are potential adopters of Steem at this stage. But he did not mention crypto businesses. Particularly with apps such as Share 2 Steem (share2steem.io) that make it possible to automatically make Steem posts out of Twitter tweets, YouTube videos and Instagram posts, any crypto business that uses those channels for marketing would be foolish not to use Share2Steem to reach another extremely tightly focused target audience. (Yo, @share2steem are you marketing yourself to crypto businesses? If not, why not? Please get to it.)
Mark, thanks for the mention.
My marketing Steem post was all about building mass numbers on Steem.
The other big areas we need to attract are investors, developers and crypto-businesses but that is a different part of the story to be addressed in other ways.
And to attract those other parties we really need mass numbers to make Steem more attractive to all of them.
I think any crypto business that has a presence on Twitter, Instagram, or YouTube would be foolish not to use Share2Steem to establish a presence on Steem as well. Why? Simply because it can be done at essentially zero cost or even negative cost if Steem takes off. Steemians are as targeted an audience as can be in the crypto space.
$rewarding 25% 15 min
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That is very true. I wonder what the best way will be to market to them...
Another Twitter campaign? Coinmarketcap and other businesses like with presence on those platforms are 99.9% likely unaware of the existence of Share 2 Steem (share2steem.io). It's really a no-brainer for them to start using the app because they can post with the press of a button at a negligible cost. Market Share2Steem where it can be used. Twitter is actually the preferred outlet for many crypto enthusiasts.
Go for it...
Thanks for the shoutout!
After doing our research into Steem and the various apps/dapps built on the Steem blockchain, we see the potential in Steem as a decentralized content platform and want to be a part of it.
As for what we want to do on Steem? Let's just say we have more plans for the Steem community in the pipeline ;)
Thank you for following us on Steem and supporting our witness campaign!
This post has been included in the latest edition of SoS Daily News - a digest of all the latest news on the Steem blockchain.
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