I'll repost what I said on the Slack.

I was suggesting this to someone in person just today. People write very well thought out essays, even on Facebook, that might get a lot of discussion and 'likes', but by re-posting them in the wider interwebs they can monetize and have a much wider audience. If they end up not making much, meh, they weren't making any before either so nothing lost. There's only to gain.