RE: STEEM Is NOT Steemit. STEEM Is More Valuable Than Steemit.
What are you doing to promote STEEM, separate from the value of Steemit.com?
It's tough - I'm actually taking the opposite approach. Lately when I introduce people to Steemit I tell them: "You will have a lot of questions about the money - where it comes from, how it works, etc - and we'll get to that in a week or two. But its way easier to start by looking at Steemit.com and then to delve into the specifics of the technology later on."
The other approach - to explain Steem from the ground up - has worked, but usually leaves people too confused.
Focusing on steemit the website gets people started by making accounts and posting and meeting people. Focusing on Steem, the token, for a blockchain newbie seems to lead more towards confusion and lack of action.
Overall completely agree and love this post though - this is a great writeup that will help show a bunch of people why Steem IS so much more than Steemit. It may take a while for people to truly grasp the concept, but hopefully sites like Utopian will get the ball rolling in the right direction.