What an awesome idea and what a great story about "Jane"

I've never thought about it, but I wonder what kind of change could be seen if instead of using $10,000 for online advertising, using that $10,000 and rewarding people who engaged on your site $0.10 per engaging comment.

Would be an interesting experiment to perform and I would have to guess the engagement rewards would do a lot more to drum up exposure for your site then random online advertising.